While working at Living Myth Media, I was tasked with designing an entire brand from the ground up. I do mean the whole thing. I was introduced to the client and they explained their idea to me, followed by the question, "can you make a brand for that?". This was the right mix of challenge and fun. As a designer I got to facilitate the whole process from naming the brand, developing the products for it as well as establishing its identity. Logo work is by far the hardest but most rewarding, this is one of my favourite logos by far.